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Best marketing ethics and society
1. Marketing Ethics & Society
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Sage Publications LtdDescription
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketings impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.The book examines specific aspects of marketing activities, such asethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.
The book is accompanied by acompanion websiteincluding:PowerPoint slidesandteaching notesper chapter, links tofree SAGE journal articlesandonline videosselected per chapter by the authors,quizzesper chapter and links to further reading online. Visit: https://study.sagepub.com/eagle
2. Ethics in Marketing: International cases and perspectives
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured.This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
3. Reset: Business and Society in the New Social Landscape (Columbia Business School Publishing)
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As consumers, our access toand appetite forinformation about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has shifted to engaged stakeholders in the new social landscape, requiring a radical change to company practices.James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the publics expectations for businesss role in society are rising. Today, businesses must bridge this widening gap, which requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. C-suite executives who proactively mitigate the negative social impacts inherent in their business models, strategies, and operations can find win-win solutions that not only benefit both their business and society, but also enable sustainable growth in the challenging new social landscape. Rubin and Carmichael offer case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. Reset is an essential guide to navigating the pitfalls and taking advantage of the opportunities of the reset.
4. Business, Society, and Government Essentials: Strategy and Applied Ethics
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Understanding the interrelationship of business, society and government is vital to working at any level in a company of any size. This text uses a case analysis approach to explore this interrelationship in todays high-tech global community.
The authors crystallize the complex array of issues that business leaders, managers, and employees face in market and nonmarket environments, from balancing stakeholder interests and dealing with government regulations to managing crises and making socially responsible and ethical decisions. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. Furthermore, an appendix offers approaches to case analysis and includes a case analysis table that serves as a model for students and professors.
With its thorough coverage of relevant issues and skill-building elements to stimulate critical thinking, this text will prepare students to understand and confront real-world business concerns.
5. Let Your Life Speak: Listening for the Voice of Vocation
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Great product!Description
With wisdom, compassion, and gentle humor, Parker J. Palmer invites us to listen to the inner teacher and follow its leadings toward a sense of meaning and purpose. Telling stories from his own life and the lives of others who have made a difference, he shares insights gained from darkness and depression as well as fulfillment and joy, illuminating a pathway toward vocation for all who seek the true calling of their lives.6. Marketing Ethics
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Used Book in Good ConditionDescription
Marketing Ethics addresses head-on the ethical questions,misunderstandings and challenges that marketing raises whiledefining marketing as a moral activity.- A substantial introduction to the ethics of marketing,exploring the integral relations of marketing and morality
- Identifies and discusses a series of ethical tools and themarketing framework they constitute that are required for moralmarketing
- Considers broader meanings and background assumptions ofmarketing infrequently included in other marketing literature
- Adds direction and meaning to problems in marketing ethicsthrough reflection on concepts such as individual choice, freedomand responsibility, desire satisfaction, noncoercive exchanges, andinstrumental efficiency
7. Practical Ethics In Public Administration
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Used Book in Good ConditionDescription
Make the Right Choice - Enhance Your Ethical Decision Making Skills Today! Ethical issues arise in all walks of life, but none have implications as far-reaching and serious as those related to public management. Most people working in the public sector want to do the "right" thing, but the issues can be highly complex or just not lend themselves to easy answers. Practical Ethics in Public Administration, Third Edition, provides the tools, techniques, and methods needed to help meet these challenges. This completely updated third edition provides public sector professionals the information they need to face the ethical issues that arise in the course of a days work, address those issues with greater self-assurance, perform their duties in an ethically justifiable manner, and explain their actions reasonably. This new edition: Covers emerging ethical issues surrounding public-private partnerships Examines the shift from compliance-based to integrity-based ethics programs Explores the context of moral competency8. Atlas Shrugged: (Centennial Edition)
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Plume BooksDescription
Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil,Atlas Shruggedis Ayn Rands magnum opus: a philosophical revolution told in the form of an action thrillernominated as one of Americas best-loved novels by PBSs The Great American Read.Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator?Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves?
You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy...why a great steel industrialist is working for his own destruction...why a composer gives up his career on the night of his triumph...why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill.
Atlas Shrugged, a modern classic and Rands most extensive statement ofObjectivismher groundbreaking philosophyoffers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth centurys leading artists.
9. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
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WileyDescription
Businesses can do well by doing good -- Kotler, Hessekiel, andLee show you how!Marketing guru Philip Kotler, cause marketing authority DavidHessekiel, and social marketing expert Nancy Lee have teamed up tocreate a guide rich with actionable advice on integrating marketingand corporate social initiatives into your broader businessgoals.
Businesspeople who mix cause and commerce are often portrayed aseither opportunistic corporate "causewashers" cynically exploitingnonprofits, or visionary social entrepreneurs for whom conductingtrade is just a necessary evil in their quest to create a betterworld. Marketing and corporate social initiatives requires adelicate balancing act between generating financial and socialdividends. Good Works is a book for business builders, not aCorporate Social Responsibility treatise. It is for capitalistswith the hearts and smarts to generate positive social impactsand bottom-line business results.
Good Works is rich with actionable advice on integratingmarketing and corporate social initiatives into your broaderbusiness goals.
- Makes the case that purpose-driven marketing has moved from anice-to-do to a must-do for businesses
- Explains how to balance social and business goals
- Author Philip Kotler is one of the world's leading authoritieson marketing; David Hessekiel is founder and President of CauseMarketing Forum, the world's leading information source on how todo well by doing good; Nancy Lee is a corporate social marketingexpert, and has coauthored books on social marketing with PhilipKotler
With Good Works, you'll find that you can generatesignificant resources for your cause while achieving financialsuccess.
10. Leading Change toward Sustainability: A Change-Management Guide for Business, Government and Civil Society
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