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MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
SEAMLESS SUPPORT: Seamless cups eliminate lines for a smooth silhouette.
MAXIMUM COMFORT: Wide, seamless straps are cushioned for all-day comfort.
CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.