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Soft gel paste is an effective coloring system; it's consistent from batch to batch; certified kosher and made in the U.S.A
It has coloring strength superior to any other food color; it will not separate or weep and does not harden
The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid
It will color the more delicate non-dairy whipped icings and toppings without breaking them down
By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time