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REDUCES DULLNESS: Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones (Reduces dullness vs. a non-conditioning shampoo)
PURPLE PIGMENT: Maintains your silver strands by neutralizing excess yellow brought on by the environment
HEALTHY STYLE: Gives you healthy-looking hair with the formula
LIGHTLY SCENTED: Infuses your locks with notes of fresh, luxurious lotus flower
HOW TO USE: Massage into hair daily, making sure you hit the brassiest areas, and let it sit for 35 minutes before rinsing
COLOR-SAFE FORMULA: Safe for color or chemically treated hair