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FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads.
MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required.
L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crme.
LONG LASTING HAIR COLOR: Get beautiful color from L'Oral Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.