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Best textbook rentals customer service

Product	Features	Go to site
	Public Relations Cases	Go to amazon.com
	Public Relations: A Value Driven Approach (5th Edition)	Go to amazon.com
	Advertising and Public Relations Research	Go to amazon.com
	Introduction to Supply Chain Management Technologies (Resource Management)	Go to amazon.com
	Fundamentals of Selling	Go to amazon.com

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1. Public Relations Cases

Feature

Used Book in Good Condition

Description

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

2. Public Relations: A Value Driven Approach (5th Edition)

Description

Updated in a new 5^th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

3. Advertising and Public Relations Research

Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

4. Introduction to Supply Chain Management Technologies (Resource Management)

Feature

Used Book in Good Condition

Description

It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of todays information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites driving integration in the areas of customer management, manufacturing, procurement, warehousing, and logistics. By investigating the breakthroughs brought about by the emergence of new Internet-based technologies in information, channel, customer, production, sourcing, and logistics management, the author provides new insights into the continuously emerging field of SCM.

New in the Second Edition:

• New model of SCM
• Extended discussion of the concepts of lean, adaptive, and demand-driven supply chain technologies
• Customer experience management and social networking
• Fundamentals of computing and their enabling power
• Basics of today's ERP/supply chain business solutions
• Integrative software tools that allow for new levels of collaboration, flexibility, and performance

The new edition expands on emerging technologies that have provided all forms of enterprises with the capability to continuously automate cost, redundancy, and variation out of the process; enhance information creation and visibility; and expand the peer-to-peer connectivity that allows people to network their tasks, ideas, and aspirations to produce a form of collective open-ended knowing, collaborating, and experiencing. The information presented builds an understanding of how todays technology-driven SCM provides new avenues to execute superlative, customer-winning value through the digital, real-time synchronization of productive competencies, products, services, and logistics delivery capabilities with the priorities of an increasingly global business environment.

5. Fundamentals of Selling

Description

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

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